Selected work
Projects where design decisions drove real impact — from user satisfaction to business growth.
An internal AI assistant employees had stopped trusting
Turning a mandatory category picker into a system that answers with confidence.
Two EV platforms launched on time with all key features intact
Designing the technology foundation for electrifying commercial transportation of goods for two different users: fleet managers and truck drivers.
A design system that speeds up product updates
From scattered components and slow handoffs to a cohesive system that accelerates shipping and aligns teams.
A data analytics app used by 900+ marketing campaign managers worldwide
Turning stakeholder feedback into better experience for campaign managers.
Helping designers spend more time designing, less time context-switching
An MVP that tackles the designer's dilemma: too many tasks, not enough focus time.